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How much is too much? Packaging environmental overload.

The Battling The Backlash article in Brand Packaging makes some interesting points about how much messaging a consumer can absorb on pack. Especially in a market like bottled water where brands are trying to create a point of difference and respond to the negative environmental criticism.

What's Branding Got To Do With Stock Price?

According to Rob Osler (Sr. Director of Brand Strategy, Anthem) in Business Insider... everything.


Intel - The Museum of Me

Intel's new campaign "The Museum of Me" is a stunning journey through the lives we all share on Facebook. The Museum of Me creates a poetic journey through each user's personalized art gallery by simply gathering content from facebook photos, posts, links, etc. The interface is a bit clunky, but the rich web story it tells is very compelling and I'm sure the interaction numbers will be sky high as this takes off through the ether. 

SxSW Days 3 & 4 - Friday & Saturday

Thursday

Still Corners @ Home Slice Pizza
Phantogram@ Cedar Street Courtyard
Surfer Blood @ Cedar Street Courtyard
Jaill @ Red 7 Patio
The Vaccines @ Stubb's
1,2,3 @ Club de Ville
Still Corners @ Club de Ville
Gayngs @ Lustre Pearl

Friday
Pete and the Pirates @ Dot Com Day Stage
Toro y Moi @ Radio Day Stage
Edwyn Collins @ Dot Com Day Stage
Brother @ Klub Krucial
Grouplove @ Klub Krucial
Penguin Prison @ Klub Krucial
Mystery Jets @ Klub Krucial
Ghost of a Sabre Tooth Tiger @ Elysium
Saint Motel @ Emo's
Delicate Steve @ Emo's
Megaphonic Thrift @ Speakeasy
King of Spain @ Ghost Room
The Forms @ 512
Takka Takka @ 512
Casiokids @ Parish

SxSW Day 2 - Thursday

A lot less music today...

Harrys Gym @ Dot Com Day Stage
Heavy Cream @ Red7
Bear Driver @ The Palm Door
Sondre Lerche @ Maggie May's
Cobirds Unite @ Soho Lounge
Friendly Fires @ Windish Agency House
Charles Bradley & The Menehan Street Bad @ Stubbs
The Black Lips @ Club deVille