Pulling the cheese 
Monday, July 19, 2010 at 1:52PM
Liz Schwartz in branding, promotion

One of my designers recently discovered a new promotion from Domino's Pizza which takes people inside the world of food photo shoots. This is the closest representation I've ever seen recorded to what we go through on a professional set. I am absolutely in agreement with the hand model that food stylists are miracle workers. Take a peek on YouTube of their 3 minute video and if you feel like you can do a better job than a professional photographer, stylist and the 50 other people on set you can submit your own photo at www.showusyourpizza.com. The interactivity between the consumer and the brand is really well done in this promotion (even if it does devalue the gruelling hours we sometimes put it on food photoshoots).

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