I am a strategic thinker, a creative director, a Chicagoan, a dog lover, a communicator, a designer, a challenger of authority, an authority figure, a sucker for negative space, a music nerd, a design curator, a photographer, a consumer, a green thumb, a reader, a frequent traveller... but above all else i am a passionate creator. 

Creation is in my blood. I get this from my father, as he has been in the consumer packaged goods business since before I was born. When I was a child we would wander through grocery stores in any place we would travel, from Lincoln, Nebraska to rural Germany. He would discover new and interesting products to explain to me why this new thing in my hand was different or exciting. We would walk into the local market and he would beam with pride when something he had made would show up on the store shelves. He would tell me stories of the people behind the products bringing the packages to life. I would learn how Naomi, a WWII holocaust survivor, created an international brand that I could find in our suburban Chicago grocer. Products and the packages they were in had much larger meanings because there were real people behind them. That package was someone's story, someone's hard work, someone's moment of pride in "I made that."

After 15 years as a designer and creator I now share that love of "I made that." Working with such notable brands as Sara Lee, Dean's, Sharpie, Expo, Ball Park Franks, Rutherford Hill, EarthGrains, Kellogg's and many more, I use my experience and creative talent to bring brands to life on shelf through branding, packaging, point-of-sale and integrated marketing.